369 lines
14 KiB
Python
369 lines
14 KiB
Python
# -*- coding: utf-8 -*-
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"""
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会员消费汇总任务
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功能说明：
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以"会员"为粒度，统计消费行为和滚动窗口指标
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数据来源：
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- dwd_settlement_head: 结账单头表
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- dim_member: 会员维度
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- dim_member_card_account: 会员卡账户
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目标表：
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billiards_dws.dws_member_consumption_summary
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更新策略：
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- 更新频率：每日更新
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- 幂等方式：delete-before-insert（按统计日期）
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业务规则：
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- 散客处理：member_id=0 不进入此表
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- 滚动窗口：7/10/15/30/60/90天
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- 卡余额：区分储值卡（现金卡）和赠送卡
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作者：ETL团队
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创建日期：2026-02-01
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"""
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from __future__ import annotations
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from datetime import date, datetime, timedelta
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from decimal import Decimal
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from typing import Any, Dict, List, Optional, Set, Tuple
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from .base_dws_task import BaseDwsTask, TaskContext
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class MemberConsumptionTask(BaseDwsTask):
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"""
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会员消费汇总任务
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统计每个会员的：
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- 首次/最近消费日期
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- 累计消费统计
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- 滚动窗口统计（7/10/15/30/60/90天）
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- 卡余额快照
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- 活跃度指标和客户分层
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"""
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def get_task_code(self) -> str:
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return "DWS_MEMBER_CONSUMPTION"
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def get_target_table(self) -> str:
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return "dws_member_consumption_summary"
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def get_primary_keys(self) -> List[str]:
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return ["site_id", "member_id", "stat_date"]
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# ==========================================================================
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# ETL主流程
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# ==========================================================================
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def extract(self, context: TaskContext) -> Dict[str, Any]:
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"""
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提取数据
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"""
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stat_date = context.window_end.date() if hasattr(context.window_end, 'date') else context.window_end
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site_id = context.store_id
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self.logger.info(
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"%s: 提取数据，统计日期 %s",
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self.get_task_code(), stat_date
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)
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# 1. 获取会员消费统计（含滚动窗口）
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consumption_stats = self._extract_consumption_stats(site_id, stat_date)
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# 2. 获取会员信息
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member_info = self._extract_member_info(site_id)
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# 3. 获取会员卡余额
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card_balances = self._extract_card_balances(site_id)
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return {
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'consumption_stats': consumption_stats,
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'member_info': member_info,
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'card_balances': card_balances,
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'stat_date': stat_date,
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'site_id': site_id
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}
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def transform(self, extracted: Dict[str, Any], context: TaskContext) -> List[Dict[str, Any]]:
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"""
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转换数据
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"""
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consumption_stats = extracted['consumption_stats']
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member_info = extracted['member_info']
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card_balances = extracted['card_balances']
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stat_date = extracted['stat_date']
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site_id = extracted['site_id']
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self.logger.info(
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"%s: 转换数据，%d 条会员消费记录",
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self.get_task_code(), len(consumption_stats)
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)
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results = []
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for stats in consumption_stats:
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member_id = stats.get('member_id')
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# 跳过散客
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if self.is_guest(member_id):
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continue
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memb_info = member_info.get(member_id, {})
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balance = card_balances.get(member_id, {})
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# 计算活跃度和客户分层
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days_since_last = self._calc_days_since(stat_date, stats.get('last_consume_date'))
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customer_tier = self._calculate_customer_tier(stats, days_since_last)
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record = {
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'site_id': site_id,
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'tenant_id': self.config.get("app.tenant_id", site_id),
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'member_id': member_id,
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'stat_date': stat_date,
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# 会员基本信息
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'member_nickname': memb_info.get('nickname'),
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'member_mobile': self._mask_mobile(memb_info.get('mobile')),
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'card_grade_name': memb_info.get('member_card_grade_name'),
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'register_date': memb_info.get('register_date'),
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# 全量累计统计
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'first_consume_date': stats.get('first_consume_date'),
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'last_consume_date': stats.get('last_consume_date'),
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'total_visit_count': self.safe_int(stats.get('total_visit_count', 0)),
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'total_consume_amount': self.safe_decimal(stats.get('total_consume_amount', 0)),
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'total_recharge_amount': self.safe_decimal(memb_info.get('recharge_money_sum', 0)),
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'total_table_fee': self.safe_decimal(stats.get('total_table_fee', 0)),
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'total_goods_amount': self.safe_decimal(stats.get('total_goods_amount', 0)),
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'total_assistant_amount': self.safe_decimal(stats.get('total_assistant_amount', 0)),
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# 滚动窗口统计
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'visit_count_7d': self.safe_int(stats.get('visit_count_7d', 0)),
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'visit_count_10d': self.safe_int(stats.get('visit_count_10d', 0)),
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'visit_count_15d': self.safe_int(stats.get('visit_count_15d', 0)),
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'visit_count_30d': self.safe_int(stats.get('visit_count_30d', 0)),
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'visit_count_60d': self.safe_int(stats.get('visit_count_60d', 0)),
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'visit_count_90d': self.safe_int(stats.get('visit_count_90d', 0)),
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'consume_amount_7d': self.safe_decimal(stats.get('consume_amount_7d', 0)),
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'consume_amount_10d': self.safe_decimal(stats.get('consume_amount_10d', 0)),
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'consume_amount_15d': self.safe_decimal(stats.get('consume_amount_15d', 0)),
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'consume_amount_30d': self.safe_decimal(stats.get('consume_amount_30d', 0)),
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'consume_amount_60d': self.safe_decimal(stats.get('consume_amount_60d', 0)),
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'consume_amount_90d': self.safe_decimal(stats.get('consume_amount_90d', 0)),
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# 卡余额
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'cash_card_balance': self.safe_decimal(balance.get('cash_balance', 0)),
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'gift_card_balance': self.safe_decimal(balance.get('gift_balance', 0)),
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'total_card_balance': self.safe_decimal(balance.get('total_balance', 0)),
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# 活跃度指标
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'days_since_last': days_since_last,
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'is_active_7d': self.safe_int(stats.get('visit_count_7d', 0)) > 0,
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'is_active_30d': self.safe_int(stats.get('visit_count_30d', 0)) > 0,
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'is_active_90d': self.safe_int(stats.get('visit_count_90d', 0)) > 0,
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# 客户分层
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'customer_tier': customer_tier,
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}
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results.append(record)
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return results
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def load(self, transformed: List[Dict[str, Any]], context: TaskContext) -> Dict:
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"""
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加载数据
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"""
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if not transformed:
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self.logger.info("%s: 无数据需要写入", self.get_task_code())
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return {"counts": {"fetched": 0, "inserted": 0, "updated": 0, "skipped": 0, "errors": 0}}
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deleted = self.delete_existing_data(context, date_col="stat_date")
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inserted = self.bulk_insert(transformed)
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self.logger.info(
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"%s: 加载完成，删除 %d 行，插入 %d 行",
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self.get_task_code(), deleted, inserted
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)
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return {
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"counts": {
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"fetched": len(transformed),
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"inserted": inserted,
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"updated": 0,
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"skipped": 0,
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"errors": 0
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},
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"extra": {"deleted": deleted}
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}
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# ==========================================================================
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# 数据提取方法
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# ==========================================================================
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def _extract_consumption_stats(
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self,
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site_id: int,
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stat_date: date
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) -> List[Dict[str, Any]]:
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"""
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提取会员消费统计（含滚动窗口）
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"""
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sql = """
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WITH consume_base AS (
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SELECT
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member_id,
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DATE(create_time) AS consume_date,
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consume_money,
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table_charge_money,
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goods_money,
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assistant_pd_money + assistant_cx_money AS assistant_amount
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FROM billiards_dwd.dwd_settlement_head
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WHERE site_id = %s
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AND member_id IS NOT NULL
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AND member_id != 0
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)
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SELECT
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member_id,
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MIN(consume_date) AS first_consume_date,
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MAX(consume_date) AS last_consume_date,
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-- 全量累计
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COUNT(*) AS total_visit_count,
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SUM(consume_money) AS total_consume_amount,
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SUM(table_charge_money) AS total_table_fee,
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SUM(goods_money) AS total_goods_amount,
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SUM(assistant_amount) AS total_assistant_amount,
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-- 滚动窗口
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COUNT(CASE WHEN consume_date >= %s - INTERVAL '6 days' THEN 1 END) AS visit_count_7d,
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COUNT(CASE WHEN consume_date >= %s - INTERVAL '9 days' THEN 1 END) AS visit_count_10d,
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COUNT(CASE WHEN consume_date >= %s - INTERVAL '14 days' THEN 1 END) AS visit_count_15d,
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COUNT(CASE WHEN consume_date >= %s - INTERVAL '29 days' THEN 1 END) AS visit_count_30d,
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COUNT(CASE WHEN consume_date >= %s - INTERVAL '59 days' THEN 1 END) AS visit_count_60d,
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COUNT(CASE WHEN consume_date >= %s - INTERVAL '89 days' THEN 1 END) AS visit_count_90d,
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SUM(CASE WHEN consume_date >= %s - INTERVAL '6 days' THEN consume_money ELSE 0 END) AS consume_amount_7d,
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SUM(CASE WHEN consume_date >= %s - INTERVAL '9 days' THEN consume_money ELSE 0 END) AS consume_amount_10d,
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SUM(CASE WHEN consume_date >= %s - INTERVAL '14 days' THEN consume_money ELSE 0 END) AS consume_amount_15d,
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SUM(CASE WHEN consume_date >= %s - INTERVAL '29 days' THEN consume_money ELSE 0 END) AS consume_amount_30d,
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SUM(CASE WHEN consume_date >= %s - INTERVAL '59 days' THEN consume_money ELSE 0 END) AS consume_amount_60d,
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SUM(CASE WHEN consume_date >= %s - INTERVAL '89 days' THEN consume_money ELSE 0 END) AS consume_amount_90d
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FROM consume_base
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GROUP BY member_id
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"""
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params = [site_id] + [stat_date] * 12
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rows = self.db.query(sql, tuple(params))
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return [dict(row) for row in rows] if rows else []
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def _extract_member_info(self, site_id: int) -> Dict[int, Dict[str, Any]]:
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"""
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提取会员信息
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"""
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sql = """
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SELECT
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member_id,
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nickname,
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mobile,
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member_card_grade_name,
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DATE(create_time) AS register_date,
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recharge_money_sum
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FROM billiards_dwd.dim_member
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WHERE site_id = %s
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"""
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rows = self.db.query(sql, (site_id,))
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result = {}
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for row in (rows or []):
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row_dict = dict(row)
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result[row_dict['member_id']] = row_dict
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return result
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def _extract_card_balances(self, site_id: int) -> Dict[int, Dict[str, Decimal]]:
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"""
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提取会员卡余额
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"""
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# 卡类型ID
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CASH_CARD_TYPE_ID = 2793249295533893
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GIFT_CARD_TYPE_IDS = [2791990152417157, 2793266846533445, 2794699703437125]
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sql = """
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SELECT
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tenant_member_id AS member_id,
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card_type_id,
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balance
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FROM billiards_dwd.dim_member_card_account
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WHERE site_id = %s
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AND valid_to IS NULL
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"""
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rows = self.db.query(sql, (site_id,))
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result: Dict[int, Dict[str, Decimal]] = {}
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for row in (rows or []):
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row_dict = dict(row)
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member_id = row_dict.get('member_id')
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card_type_id = row_dict.get('card_type_id')
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balance = self.safe_decimal(row_dict.get('balance', 0))
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if member_id not in result:
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result[member_id] = {
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'cash_balance': Decimal('0'),
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'gift_balance': Decimal('0'),
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'total_balance': Decimal('0')
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}
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if card_type_id == CASH_CARD_TYPE_ID:
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result[member_id]['cash_balance'] += balance
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elif card_type_id in GIFT_CARD_TYPE_IDS:
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result[member_id]['gift_balance'] += balance
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result[member_id]['total_balance'] = (
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result[member_id]['cash_balance'] + result[member_id]['gift_balance']
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)
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return result
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# ==========================================================================
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# 工具方法
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# ==========================================================================
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def _mask_mobile(self, mobile: Optional[str]) -> Optional[str]:
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"""手机号脱敏"""
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if not mobile or len(mobile) < 7:
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return mobile
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return mobile[:3] + "****" + mobile[-4:]
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def _calc_days_since(self, stat_date: date, last_date: Optional[date]) -> Optional[int]:
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"""计算距离最近消费的天数"""
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if not last_date:
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return None
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if isinstance(last_date, datetime):
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last_date = last_date.date()
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return (stat_date - last_date).days
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def _calculate_customer_tier(
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self,
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stats: Dict[str, Any],
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days_since_last: Optional[int]
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) -> str:
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"""
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计算客户分层
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分层规则：
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- 高价值：90天内消费>=3次 且 消费金额>=1000
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- 中等：30天内有消费
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- 低活跃：90天内有消费但30天内无消费
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- 流失：90天内无消费
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"""
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visit_90d = self.safe_int(stats.get('visit_count_90d', 0))
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visit_30d = self.safe_int(stats.get('visit_count_30d', 0))
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amount_90d = self.safe_decimal(stats.get('consume_amount_90d', 0))
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if visit_90d >= 3 and amount_90d >= 1000:
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return "高价值"
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elif visit_30d > 0:
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return "中等"
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elif visit_90d > 0:
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return "低活跃"
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else:
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return "流失"
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# 便于外部导入
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__all__ = ['MemberConsumptionTask']
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